Behind the “Buy” Button: A Self-Publisher’s Guide to Book Distribution

Developed by Books & Bounty for BCP Digital Printing, this workshop helps self-publishing authors develop a book distribution plan that is relationship-driven, profitable, scalable, and reduces dependency on high-royalty print-on-demand platforms.

Books & Bounty offers a full course of publishing services for self-publishing authors, indie publishers and collectives, multi-media storytellers, non-profits, and small content management teams. Services include product management, publishing ops consultation, book development and design, pre- and post-content development and research, as well as production services like style guide development and templating, desktop publishing and typesetting, and copyediting and proofreading.

Stephanie Henderson

Stephanie M. Henderson is a Baltimore-based publishing, editorial, and product strategist. She is the founder and owner of Books & Bounty, whose mission is to use publishing acumen and a growing bookish community to amplify women writers, Black and Indigenous voices, and support the ecosystem of independent publishing by equipping storytellers and publishing organizations with the editorial expertise, tools, and insight needed to produce work with confidence.

Her understanding of literacy’s power and her passion for reading began early with street signs, school newspapers, and a treasured first-edition copy of Matilda. She studied English Language & Literature at the University of Virginia, where she revitalized Pride Magazine, the university’s Black student-interest publication.

Stephanie’s career spans academic and research publishing, editorial production, and product management, including launching and scaling The Baltimore Banner. She specializes in connecting content, technology, operations, and business strategy to create stronger experiences for readers, learners, authors, and mission-aligned organizations.